Case Study
Hai Linh Ecommerce Platform
A full-featured ecommerce platform with a custom storefront, 16,000+ catalog records, cart and checkout, a comprehensive operational CMS, and an SEO-focused architecture.
Client
Hai Linh
Industry
Building materials & home products
Project type
Custom ecommerce platform
What was built
A production commerce system connecting a 16,000+ item, specification-heavy catalog with product discovery, promotional merchandising, detailed product content, cart and checkout, and a comprehensive operational CMS.
The challenge
Turning a complex catalog into a clear buying journey
Hai Linh serves customers across a broad catalog of tiles, sanitary equipment, household products, and construction materials. The platform needed to make a large range of brands, sizes, specifications, promotions, and showroom-led services understandable online—without reducing the experience to a simple brochure site.
The solution
Commerce built around real customer decisions
VinhWeb created a structured ecommerce experience around how customers actually shop: prominent categories, brand and size pathways, searchable product data, specification-rich product pages, promotional pricing, selectable cross-sell recommendations, product cards embedded directly inside editorial posts, and a two-step cart and checkout flow. Behind it, a purpose-built CMS handles catalog operations, bulk import and export, editorial publishing, page composition, promotions, redirects, media, orders, users, and permissions.
Storefront experience
From discovery to product confidence
Real production screens from the live Hai Linh storefront.
Commerce flow
A guided path from cart to order details
The live flow keeps product, price, quantity, and customer information visible at each step.
Admin & management
Operations behind the storefront
The purpose-built CMS supports the cross-functional workflows required by a production ecommerce operation. It brings product data, editorial content, page composition, campaigns, promotions, orders, media, redirects, users, and permissions into one operational system.
The examples below are real, sanitized CMS views. Customer and account data is intentionally excluded.
- 16,000+ product records with status, price, visibility, and publishing controls
- Advanced catalog filters plus bulk product import and export
- Order workflow management for day-to-day commerce operations
- Posts, categories, groups, pages, videos, and media publishing
- Reusable page-builder placements for home, product, campaign, header, and footer areas
- Discount codes, fixed-price offers, buy/get promotions, and flash-sale scheduling
- Redirects and marketing campaign management
- Users, role-based permissions, cache refresh, and site refresh controls
SEO, performance & architecture
Built to support a deep catalog
Server-rendered, crawlable category and product routes
Optimized image delivery for a media-heavy catalog
Reusable commerce components across categories and products
Embeddable product cards shared across catalog and editorial content
Structured metadata and content-rich product detail pages
Separation between the customer storefront and private operations
Reusable page-builder placements across key storefront regions
Role-based access for multi-team operational workflows
Technology stack
Business value
A complete digital commerce foundation
The result is a production platform that lets Hai Linh present a complex catalog clearly, support customers from research through order intent, and connect digital commerce with its consultation and showroom model. Contextual products inside buying guides turn editorial research into direct product discovery, while cross-sell recommendations help customers add the installation materials needed for a more complete purchase. The CMS gives internal teams direct control over a five-figure catalog, content placements, campaigns, pricing, and promotions—providing an owned foundation that can expand without treating every operational update as a development task.
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